A common sentiment of many visitors to the historic port of Newburyport is, to never leave. The same may be said of this North Boston community once they are embraced by an experience at INTERLOCKS salon.spa.cosmetics. Ginny Eramo, Owner & Creative Director, has been nurturing her dream since 1988, when she could count her team on one hand. Today, this high-profile Salon & Day Spa destination staffs 50. Recently awarded a Best of Boston recognition, and a Salon Today-TOP 200, she attributes the INTERLOCKS success to superior service, advanced education, and salon retail.
The Beauty Apothecary is a retailing and merchandising happening within the salon. A 1200 sq. ft. retail boutique offering hair care, skin care, and body care from leading domestic and international brands. “We place a strong emphasis on our retail presence to enable our team to readily recommend the best home care for every client. It’s important to give clients the “tools” they need to replicate in-salon styling. Plus, retail fosters client loyalty. Retail profits also support staff benefits, as well as our immense educational commitment,” Ginny says proudly. Buyer Alita Marengi adds “Our retail shelves are well-stocked. We commit to the full line – not just pieces; and we present products at the recommended retail price.”
INTERLOCKS fuels their retail program with event marketing, seasonal programs, and a full representation of all Thermafuse brands. Salon favorites – HeatSmart Serum dry oil treatment, HeatSmart Serum Shampoo, Volume and Color Care S&C. “The new Redefiner for curly hair is a huge hit, and we anticipate it to be very popular for Spring and Summer,” adds Ginny.